Why do websites add internal links to their related content? Because there are real benefits.

Here are the key benefits of internal linking:

• Better user experience: Internal links help people find relevant content easily. They discover related articles while reading, making your site more useful and keeping them engaged longer. Smart internal linking also contributes to Core Web Vitals by reducing navigation friction, which Google considers as part of page experience signals.
• Improves user engagement: When users click internal links and spend more time on your site, bounce rates drop. Google sees this as quality content and rewards you with better rankings.
• Clear website structure: A proper internal linking structure creates clear website hierarchy. This makes it easier for search engines to understand your site and improves your SEO performance.
• Link juice distribution: Internal links spread authority across your site uniformly. Links at the top pass more juice, so add your most important links in the first paragraphs of content.
• Effective crawling: Search engines crawl your site better and understand topic relationships. After publishing new content, link to it from old posts to speed up indexation (most people miss this).

Keyword-based internal linking

This is the most straightforward process of internal linking. I recommend it for most of the people to get a great boost in their search traffic.

In this guide, I assume that you already have a site with content on it. How you need to add internal links to it.

In order to find the blog posts where you can add internal links, you need to make use of Google’s site modifier.

For an example, let me consider that I have a blog post on “LSI keywords”. Now I need to find other blog posts, where I can add links to my above post.